Inside the South West Dentistry Show: A Recap

All Med Pro participated in the South West Dentistry show at Ashton Gate Stadium last Saturday, enjoying a fantastic day of networking, brand exposure, and CPD learning. Attendees had the chance to attend a variety of lectures held throughout the stadium, as well as gather information from stallholders, including dental indemnity providers, dental practices, and relevant dental associations. All Med Pro was delighted to be present at the event, particularly as a representative of a dental indemnity provider in the South West region.


Brian Westbury’s Talk: A Highlight of the South West Dentistry Show


‘ Say you’re sorry and you’re halfway there’


Brian Westbury, a member of the All Med PDI educational committee, represented All Med Pro at the CPD theatre with his talk titled “How Dare They Complain.” In his presentation, Brian emphasised the importance of maintaining professionalism at all times to minimise risks, as well as the significance of implementing a comprehensive complaints procedure.


Brian outlined three key strategies to reduce complaints:

Be prepared

Avoid delays

Learn from the experience


Furthermore, in the event of receiving a complaint, Brian recommended inviting the patient for a discussion. He advised not having any records or paperwork in front of you during the conversation. Instead, the focus should be on actively listening, empathising, and taking note of the concerns raised after the patient has fully stated all points. Promptly address and resolve the complaint based on the gathered information.

The talk received positive feedback, with attendees seeking advice from Brian even after the 20-minute presentation.


A thank you to Dentistry Shows – FMC 

All Med Pro would like to thank the Dentistry Shows by FMC for a great event. We extend our appreciation to the organisers, exhibitors, speakers, and attendees who contributed to making the event a resounding success. To view more events please click here –

Visited the event and want to find out more about All Med Pro and how we can help you? Get in touch with one of our friendly team members by calling us at 0203 757 6950 or emailing [email protected]. Alternatively book a FREE consultation today All Med Pro (

For peace of mind that you and your business reputation are protected, contact All Med Pro for all your insurance needs.

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